Mercdes Benz realtime animation

Mercedes-Benz DCU Dynamic Animation

Client: Mercedes-Benz

Agency: Markgraph Agency

Year: 2023

Project Description: For Markgraph Agency and Mercedes-Benz, I created an intricate animation that spotlights the innovative Dual Clutch Unit (DCU) of an electric motor, a key component that enables seamless switching between 4x4 and normal drive modes. This project combined technical precision with creative storytelling to reveal the hidden technological marvels within Mercedes-Benz’s electric vehicles.

Technical and Creative Approach: Using advanced animation techniques, the project vividly illustrated the DCU’s mechanics and functionality. The animation journeyed into the heart of the electric motor, showcasing how the DCU adapts between different drive modes while maintaining efficiency and performance.

Illustrative Graphics: Accompanying the animation, I developed a series of detailed, technical illustrative graphics. These graphics served as an educational tool, explaining the complex inner workings of the car in a visually engaging and easily understandable format. The graphics highlighted not just the DCU but also other innovative features of Mercedes-Benz’s electric vehicles.

Impact and Reception: This animation was more than just a visual treat; it served as an educational piece that brought the sophisticated technology of Mercedes-Benz to life. The project was highly appreciated for its ability to demystify complex automotive technologies, making them accessible and exciting to a broader audience. It was a testament to the fusion of technical accuracy and creative visualization in illustrating cutting-edge automotive technology.